How the system works.
The Brokolo marketing system runs your Google Ads and Meta Ads budget in a loop of four steps: it measures, reports, allocates and adjusts, and then starts again.
Four steps, repeated.
After the fourth step the system starts again, from the results of the round before. That is how the budget keeps following what converts.
Measure
The system measures conversions itself and links each one to the advertisement that produced it.
Report
Spend and conversions from Google Ads and Meta Ads come together in one dashboard, in the same terms.
Allocate
Budget moves automatically between campaigns and between the two platforms, towards what converts.
Adjust
Campaigns are adjusted automatically as results come in, and the ones that do not perform are scaled back.
Two platforms, one budget
Google and Meta each report their own results, in their own way. The system measures conversions itself and puts both platforms in one dashboard, so the comparison is fair and the budget can move between them.
- Google Ads
- Meta Ads, covering Facebook and Instagram
Two modules
- E-commerce
- For webshops: the system steers on revenue and ROAS, measures orders per advertisement and works with product feeds. About the e-commerce module
- Creative testing
- A connection with Higgsfield: make image variations, test them in Meta Ads and let the budget follow the winner. About creative testing
Using the system
- Who uses it
- You do. Your team logs in and works with the system on your own advertising accounts.
- One product
- The system is the same for everyone. It is not built or adapted per customer.
- Getting started
- Sign the licence agreement and log in. There is nothing to build first.
- Price
- A percentage of your advertising budget.
Want your budget to work harder?
Tell us where you advertise and what counts as a conversion for you. We will reply with what the system would cost and how to start.